Brand identity & motion
Penuvio
A connected identity for a construction and interior project tool.
One identity, across formats.
Penuvio brings photographs, observations and follow-up together for construction and interior project teams. Its identity pairs structured letterforms with softened corners and a warm colour palette.
Colour and typography.
Graphite gives the identity weight. Sand and off-white bring warmth, while amber provides an accent.
- Graphite
- #303638
- Sand
- #D8BE9A
- Amber
- #D99A32
- Off-white
- #FAF7F2
The supporting typography study uses Noto Sans for Greek and English. The wordmark has its own custom letterforms.
The identity in use.
The wordmark and compact symbol bring a consistent identity to mobile workspaces and project documents.
A brand beyond the screen.
The identity extends to workwear and everyday essentials, with the compact symbol on the chest and mug, and the full wordmark across the polo back, tote and notebook.
A recognisable social presence.
A shared palette and clear typography connect three different approaches: a brand introduction, a photo-led feature and a project workflow.
Social design examples created to demonstrate the identity; not a published campaign.
Motion with a sonic signature.
Three expressions of the same identity, paired with Penuvio’s sonic motif. Press play and enable sound to hear it.
Explore the thinking behind the identity.
See how the lettering, symbol and visual direction developed.
Explore the design process ↗Your next project