A photograph needs context.
Penuvio is a tool for organising observations, photographs and follow-up in construction and interior projects. A picture of an unfinished joint needs more than a place to be stored. It needs a location, someone responsible for the work and a clear next action.
That practical setting shaped the identity brief. The name needed a recognisable visual form that could work on a phone, at the top of a report and in communication about the product. Our work covered logo exploration, development of the wordmark and symbol, colour direction and motion studies.
The aim was a professional identity with a clear structure and an approachable character. Squared forms and softened corners became useful elements to explore.
Looking beyond the first idea.
The early concepts approached Penuvio through a separate symbol. An observer figure focused on the act of looking. A shared frame brought opposing corners around a central point. An outlined P made the first letter the identifying feature.
Each route gave us something concrete to compare. The direction that developed furthest was inside the name itself: the connection between the n and the u.
A symbol already inside the name.
The rounded structural study established the joined nu. The next refinement brought more consistency to the surrounding letters through a squarer shape with softened corners.
Rounded structural study
Squared refinementThe resulting symbol is extracted from the wordmark. The same nu outline appears within the full name and on its own, giving the compact mark a direct visual relationship with Penuvio.
A warmer setting for a structured mark.
Graphite anchors the identity. Sand and off-white soften the overall presentation around the substantial lettering, while amber provides a distinct accent.
- Graphite
- #303638
- Sand
- #D8BE9A
- Amber
- #D99A32
- Off-white
- #FAF7F2
The accompanying typography study uses Noto Sans for Greek and English text. Its role is to support headings, instructions and project information. The wordmark remains a separate drawing, with its own letterforms.
The identity around the work.
An identity becomes more useful when it is considered in context. The compact symbol can identify the tool in a small space; the full name can sit above a workspace or on a report.
In the interface study below, the photograph remains the focus. A numbered point connects the remark to a location in the image, while a labelled status explains where the observation stands. The branding supports the information around it.
Reports introduce another requirement: the identity needs to accompany longer records without competing with them. The report studies use the wordmark alongside a clear hierarchy for project details, observations and responsibility.
Letting the connection move.
The same forms also provide a starting point for motion. The three studies explore a reveal from the connected nu symbol to the full wordmark, a turning central connection and a wordmark developing from outline to solid. Each returns to the identity rather than introducing a separate visual language. The animations are paired with Penuvio’s sonic motif; press play and enable sound to hear it.
Developing the whole identity.
For Penuvio, the useful connection was already in the lettering. Developing it meant considering the full name, the compact symbol, the surrounding colours and the way the forms could move.
The result is a visual direction with a consistent centre, expressed across different formats. That is the part of the process this project illustrates: developing a logo alongside the places where people will encounter it.